Public Relations & April Fool’s Day
April Fool’s Day is just around the corner and while most people enjoy a light hearted prank from time to time it can be easy for some people to find themselves taking one step to far and with the current insanity of the world in 2020 discretion may be a better option for some business owners. I’ve personally witnessed businesses and organizations handle this day incredibly poorly, especially on social media so today I’m going to give you a few tips of what to do and what not to do this April Fool’s Day.
DO find a way to celebrate that reflects your business. You could offer a silly 1% deal, have all the employees do “nice pranks” like random acts of kindness, or have people share the best family friendly prank that got pulled on them. You could also find a great list online and share it with your followers.
DON’T create a fake prank that makes your business look bad. I have seen business owners joke that they are closing their doors and will no longer be in business or that they will no longer be offering a beloved product. BAD IDEA! People don’t always remember its April Fool’s Day and your post will last longer than one day so they could see it for days after.
DO allow simple, fun pranks in your office. Switching out photos on the wall, grab a donuts box and fill it with veggies, put bubble wrap under a rug, but consider doing something that allows your team to laugh and then put that on social media too!
DON’T create pranks that will disrupt business. If it includes an air horn, it’s probably not a good idea.
DO something. This is fun and your business can find a great way to celebrate together.
We’d love to see what you decide to do! Tag Tallent Co. in your post and we may share your great idea to promote this fun day.